Traditional enterprise-centric security and policy enforcement is broken
Traditional enterprise-centric policy enforcement and ad-supported business models suffer from an inherent conflict between privacy, personalization, and sharing. Conflicting laws and complex data sharing agreements make it difficult or impossible to combine and analyze sensitive data across organizations at scale, and offer individuals little or no control over how their data is used when they opt-in to online services. Compliance with privacy and security regulations is expensive and failure prone, and increasingly threaten to undermine the online economy. For individuals and enterprises alike, the status quo is the worst of all worlds - an epidemic of cybersecurity and privacy breaches, a widespread inability to access, analyze or share privacy sensitive data, and inefficient, disjointed processes that are fragmented across enterprise silos and burdensome for everyone involved.
Resolving the conflict between privacy and personalization requires a completely new approach.
Leverage the Power of Network Effects
WebShield’s Privacy Networks overcome data sharing limitations by automatically enforcing trust between organizations, privacy for end users, and data exchange regulatory compliance. These data-driven network effects enable deep personalization of end products and the creation of entirely new business models through safely unlocked data.
Unleash Enterprise Silos
WebShield’s breakthrough innovations - the Quantum Privacy Network and Proof of Trust BlockChain - overcomes the barriers to trust that have undermined the sharing and reuse of regulated and proprietary resources. This simultaneously enables precision personalization on a global scale, while at the same time offering unprecedented privacy, cybersecurity and regulatory compliance. By eliminating the conflict between privacy and personalization, WebShield offers individuals direct control over their privacy and online experience, while giving enterprises the ability to tap into previously unavailable data and other resources that enable vastly more efficient and more personalized services.
Share data on a granular level
WebShield products allow companies to share data and apply policies on a per attribute basis, and support shared computation without revealing sensitive information to any person or organization. Policies are enforced at the finest level of granularity possible - such as per user’s attribute, per recipient, for only a specified purpose, for only one time, or for only a single trusted device. Granular sharing puts the individual back to the front and center and ensures unprecedented enforcement of privacy and security controls while empowering individuals to access information to which they have rights.
Compute data without revealing it
Policies are consistently enforced through trust criteria to ensure no information is revealed during computation. WebShield’s Privacy Networks obfuscate data for secure transport to authorized and identity-proofed recipients, and enables revocation of trust as necessary. We use established distributed ledger technology to track trust and data across networks.
WebShield’s Privacy Networks transform the way value is created from digital assets today
WebShield’s Privacy Networks (PN) allow individuals and organizations that don’t trust each other or agree on policies to easily pool, share, transact, and re-use their most sensitive, regulated and proprietary resources, and transform them into new services and business models.
WebShield’s Privacy Networks use metadata to orchestrate the transformation of data into 'privacy graphs' that are fully opaque yet at the same time are fully computable with no loss of information. The transformation uses industry standard algorithms and products and as it is metadata driven, new algorithms and products can be introduced without changes to application code.
Trust criteria express details such as regulatory compliance requirements and payment and licensing terms, and privacy; trust credentials express provenance and descriptive metadata. These are both cryptographically bound to resources such as data, apps, algorithms, digital content, brands, and users to create a Trust Block™. Trust Blocks are automatically inherited by any aggregates, analytic outputs or derived resources via a Proof of Trust BlockChain™.